Playtech has extended its partnership with Endemol Shine Gaming, a part of global content creator, producer and distributor Endemol Shine Group, with a continued focus on live variants of game show hits stressed.
The deal is designed to leverage a number of quiz brands within the firm’s “fast growing” live casino vertical, involving Deal or No Deal, Money Drop and The £100K Drop.
Lauded as “one of the most successful gameshow formats of the 21st Century,” the move follows Deal or No Deal also successfully translating into a bingo brand hit.
“After many successful years working with Endemol Shine Gaming, we’re delighted to be extending our partnership”, stated Angus Nisbet, managing director of digital bingo, at Playtech.
“Deal or No Deal is consistently amongst our top performing bingo rooms, and we’re confident that players will embrace the chance to experience a genuine gameshow atmosphere with our new live variant.”
Based on the hit daytime show fronted by Davina McCall, The £100K Drop is a new brand for Playtech, with games set to launch across live casino.
Playtech states that it’s working with Endemol Shine Gaming to create a new, exciting game concepts for the live gaming market, with the format of £100k Drop and Money Drop centring around a potential “all or nothing” scenario.
“At Playtech, we are continuously investing in the highest levels of live gaming experiences, and the partnership with Endemol Shine Group to launch our first branded live game shows definitely signals our aspirations in the field. We are confident these games will be an exciting addition to our already engaging portfolio” explained Edo Haitin, managing director of live casino at Playtech.
“2020 will see Playtech live casino investing and delivering strongly in the Live vertical of game shows, alongside strong innovation throughout our core game offering, cementing our position as a global leader in the live gaming entertainment.”
Anil Mistry, director of games and gambling at Endemol Shine Group, added: “Deal or No Deal Bingo has been a great success, and the perfect brand extension. Extending our partnership with Playtech is a natural step to giving fans of the brand the best gaming experience possible. Deal or No Deal and the Money Drop are stand out gameshows and we are excited to see them grow into the innovative live gaming vertical.”
