Gaming giant Playtech has announced the integration of Quickspin, Eyecon and other leading content providers into the Playtech Games Marketplace platform.
The agreements, which include some of the industry’s largest content providers, enhances the offering of Playtech Games Marketplace for its customers, while also significantly expanding the scale and reach of the gaming content.
Anthony Evans, VP of Product Strategy at Playtech, said: “Playtech’s scale and distribution is a powerful offering for potential partners. But more importantly, this is a great example of how we can collaborate with the industry’s leading content providers to create an offering with significant mutual benefits.”
Through the Playtech Games Marketplace, licensees are provided with a single, unified platform for content discovery, configuration and insight.
As a result of the partnerships, content providers will now gain access to deliver their games through the Marketplace, via the Playtech Open Platform, thus gaining further customer exposure by benefiting from Playtech’s scale and distribution network.
Evans added: “While these content providers gain greater exposure, we know our customers will love the expanded content offering now available to them. Playtech Games Marketplace is fast becoming the industry’s home for great content, emphasising Playtech’s wider role as the essential infrastructure of the industry.”
Bonusing technologies will also be a key aspect of these ongoing partnerships, which seek to build an integration which is compelling both to Playtech customers and their player base.
Moreover, as well as being able to configure the third-party content, customers will be able to apply the functionality of IMS bonusing, and the wider Engagement Centre capabilities, to the content, creating a stronger and more unified engagement experience for its players.