Online betting and gaming organisation Betsson Group has strengthened its partnership with Yggdrasil after inking an exclusive six month deal with its Betsafe brand in Lithuania.
Under the terms of the deal the brand will gain access to the online gaming solutions provider entire portfolio of content from the beginning of April. This will include Temple Stacks, the supplier’s first game featuring its new Splitz mechanics which offers heightened win potential, as well as the Vikings trilogy and forthcoming title Multifly, a game for players who love to multiply their wins.
Furthermore, Betsafe users within the country will be offered Yggdrasil’s second Splitz game, Neon Rush, launched in April, where players can receive up to 15 Splitz of a kind and stand a chance to win big on every spin across six jackpots.
In addition Betsson will gain access to Yggdrasil’s range of proprietary in-game promotional tools, Boost, which has been designed to drive player engagement and retention in the country.
Patrick Nordwall, head of nordics at Yggdrasil, commented: “Betsson is one of our key customers and we are thrilled to extend our long-lasting partnership and partner with them in a new market.
“We continue to implement our growth strategy in regulated markets, and we are looking forward to offering our games to local players in Lithuania, especially titles featuring our new mechanics Splitz and upcoming Gigablox.”
The operator first entered Lithuania in 2016 when the online market was regulated and operates betsafe.lt in the country. Betsson was also one of Yggdrasil’s first customers after signing a partnership in 2014 which has since been extended to cover multiple jurisdictions including Denmark, Italy, Latvia and Spain.
“Yggdrasil’s games have been very popular among our customers across all markets since day one of our partnership and we know Lithuania will be no different,” added Ciara Nic Liam, product director at Betsson Group.
“Their ever-growing portfolio of innovative and engaging games will be a great addition to our existing offering.”
