Digital Fuel Marketing solidifies US position with Indiana certification

Digital Fuel Marketing has enhanced its presence in the US market after announcing the receipt of a sports wagering registrant certificate allowing the company to offer sports wagering support services in Indiana.

Following the certification, the company will now be able to offer marketing strategy, media buying and customer lifetime management services to operators and affiliates on a fixed fee basis in the Hoosier state.

This adds to the already acquired approvals to operate in both New Jersey, obtained in 2017, and Pennsylvania, received in 2019, which provided access to a variety of new commercial agreements across multiple states.

Digital Fuel Marketing founder and CEO Toby Oddy commented “Our approval to offer sports wagering support services from the Indiana Gaming Commission is a fantastic opportunity for Digital Fuel Marketing to develop our offering to the rapidly establishing US sports betting market.”

As the US sports betting market opens up Digital Fuel Marketing’s early positioning within Indiana, Pennsylvania and New Jersey are said to place the company in a strong position to bring its customer acquisition strategies to US operators in regulated States.

Oddy added: “Digital Fuel Marketing is thrilled to be among the first-movers in the igaming customer acquisition space and this approval is our chance to lead the way.”

Founded in 2013, Digital Fuel Marketing has seen robust growth over the last seven years with offices in Australia and the UK as well as the aforementioned presence in the US.