Gaming Innovation Group has introduced its real-time data platform with its first B2B customer Megalotto, further extending an ongoing partnership with the lottery betting brand.
Designed to respond to the operator’s data needs by providing a real-time, compliant, secure and self-serving platform, GiG emphasises that the offering will improve clients’ holistic view of their business.
Ben Clemes, chief commercial officer at GiG, said of the news: “We are excited to expand our partnership with Megalotto to include GiG Data. Our real-time data platform offers operators a fast and scalable self-service tool that enhances business intelligence. GiG data provides a secure and compliant data framework, which is responsive to the critical data needs of our partners.”
It is said that the solution will provide Megalotto with insights through several services in real-time, helping their business intelligence. In addition, it features a standard KPI library across all tools incorporated with artificial intelligence that work hand in hand, with player safety and AML also covered.
Grant Williams, CEO of MegaLotto, commented: “A key strategic objective for Megalotto is to be a data-driven organisation which can extract and interpret a mixture of financial and transactional data in real-time, to make better decisions for the customer and for the company.
“The tools we now have available via GiG data means we can continue to deliver on our vision to offer a personalised lottery and gaming experience to all of our customers, across all markets.”
GiG confirmed its sole focus as a B2B supplier recently after closing the €33m divestment of its B2C vertical, including operator brands Rizk, Guts, Kaboo and Thrills, to Betsson Group.
Chris Armes, chief information officer at GiG, added: “GiG has increased its portfolio of products running on production by Megalotto signing up for GiG Data. Our partners have been shouting for leading data services and this is our solution.
“A compliant, real-time data platform that focuses on self-service that will help our partners optimise and surpass expectations in today’s competitive markets.”