Betsson Group has announced that it has become a founding member of the All-in Diversity Project, building up on a group-wide continuous effort towards offering the best employee experience.

Aligning with the industry-driven initiative to benchmark diversity, equality and inclusion for the global betting and gaming sector follows a number of key initiatives rolled-out by the firm. 

Lena Nordin, chief HR officer at Betsson Group, explained: “We are an inclusive company and with 1,800 staff members across nine offices, we have the track record to prove it. With 57 nationalities from 5 different continents, 40 per cent women and 60 per cent men, spread across four generations, Betsson Group is indeed a melting pot of different experiences, backgrounds and ideas.

“Partnerships with like-minded partners, such as the All-in Diversity Project, allows us to achieve greater diversity and inclusion not only within our company, but also within the wider industry.”

Earlier this year Betsson unveiled its internal initiative DIB, which stands for Diversity, Inclusion and Belonging, consisting of activities aimed at putting additional attention on this important area.

Furthermore, as part of its effort in putting the spotlight on diversity both within and outside of the organisation, earlier this year Betsson also established the Women in Betsson network.  

The aim is to create a platform to promote equality and the empowerment of women within the igaming industry, and where women at Betsson can network and inspire each other.

 “At Betsson we cherish the fact that every individual is unique. A focus on Diversity allows us to recognise those individual traits, whilst Inclusion is all about embracing the differences between us. We practice inclusion by ensuring that everyone feels welcomed and respected and this creates a sense of Belonging to the Betsson family,” added Lena.

“We do not want to rest on our laurels, and we will continue to look for further ways to be more inclusive and celebrate our differences. Joining forces with the All-In Diversity project is one way how to do this. We believe that together we can make a difference.”

Kelly Kehn, co-founder of All-in Diversity Project, added:“Betsson is the kind of company who leads by example and we are pleased to welcome them as Founding Members. They are leaders in so many areas and their approach to Diversity & Inclusion is no different. 

“Industry collaboration and support is so important when working towards change and this point is made especially significant during COVID-19. We are happy to be partnered with and supported by Betsson.”