Gaming Innovation Group has extended its igaming offering to partners after integrating Playtech’s iPoker product, which boasts a network of more than 35,000 players, to its platform.

The move comes after equity research and investment banking company Redeye predicted that the outlook for GIG’s B2B operation ‘remains promising and potentially boosted by the corona crisis as the online penetration increases’.

Ben Clemes, chief commercial officer of GiG, said of the partnership: “We are excited to have partnered with Playtech in entering the poker betting vertical. The integration of Playtech’s iPoker product with our igaming Platform allows us to further extend our betting options and enables our partners to offer a strong poker betting player experience. 

“As part of the process, we added to our microservices, which gives us the ability to scale and integrate with other third-party poker providers in the future —providing our partners with more flexibility and choice.’’

Enabling operators to gain access to “one of the largest poker networks in the world,” operators can take advantage of a wide selection of game types, an extensive offering of table stakes and buy-ins and a range of games via HTML5 web, mobile, iOS and Android. 

Shimon Akad, chief operating officer of Playtech, commented: “We’re delighted to partner with GiG and welcome them to our iPoker network. Having invested heavily in our new poker web client, in addition to our native poker app and popular downloadable desktop poker client, together Playtech and GiG can offer operators access to an exceptionally flexible platform as well as an ever-growing network.

“GiG is an important strategic partner for us, we look forward to continuing to work with them to bring industry-leading technology to the sector.”

Last week Entertainment Laboratories agreed a partnership with Playtech that also saw the group join the gambling tech firm’s iPoker network as well as welcoming a new wave of igaming content.

Lauding the “well-established” poker network, which is set to be offered on Enlabs’ flagship Optibet brand as well as Bestpoker, the group is to also welcome on-board Playtech’s casino and live casino games portfolio.