Scientific Games has become the exclusive distributor of SidePlay Entertainment’s e-Instant games portfolio across North America, with the Pennsylvania Lottery the first to launch its content.
Welcoming the iLottery boost via the former’s OpenGaming technology, SidePlay’s newest release Piggy Bank Payout is the first game to go live under the terms of the deal.
This has been promised to be “the first of many immersive and engaging eInstant games”, including new and existing titles that will be accessible to Pennylvania Lottery players through OpenGaming over the coming months.
Amy Bergette, VP of lottery digital content studio for Scientific Games, said of the agreement: “We’re delighted to bring exciting new eInstant game entertainment to Pennsylvania Lottery players first through our newly-formed partnership with SidePlay Entertainment. These new games will be a great addition to our offering of iLottery content that can be enjoyed conveniently from players’ desktop or laptop computers, tablets and mobile devices.”
The Pennsylvania Lottery’s online and mobile game program was developed and managed by Scientific Games with an aim of driving maximum returns to benefit older Pennsylvanians.
Lauded as “the most successful iLottery program in North America,” it topped $1bn in sales in less than two years and it is on track to reach $1bn in annual sales.
Scientific Games has provided games, technology and services to the Pennsylvania Lottery since its inception in the early 1970s.
“In partnership with Scientific Games, our team has worked closely with the team at the Pennsylvania Lottery to refine game content for their players,” noted Steve Hickson, director of SidePlay Entertainment.
“We’re delighted to be helping the lottery broaden the variety of iLottery content available in the state and in turn, providing a significant contribution to programs for older Pennsylvanians. We’re looking forward to a continued and successful partnership with both the Pennsylvania Lottery and Scientific Games.”