International Game Technology has detailed a streamlined business and leadership strategy as part of a new organisational structure focused on the primary business segments of global gaming and global lottery.
The purpose of the move is to provide greater responsiveness to customers and players, increase effectiveness and competitiveness in providing products and solutions that address the opportunities of each market segment, harmonise best practices across both B2B and B2C channels in each product category, and reduce complexity and increase organisational efficiency.
“A simplified organisational structure grounded in our core competencies creates a stronger, more focused IGT,” explained Marco Sala, CEO of IGT. “We have always maintained a customer-first mentality and are positioning ourselves to meet ever-evolving needs in a dynamic, global marketplace.
“Global product segments enable us to leverage our extraordinary talent, unique insights as both an operator and service provider, and economies of scale to continue delivering unrivalled gaming experiences and create value for all stakeholders.”
The new structure is effective immediately, and will see Renato Ascoli and Fabio Cairoli serve as the CEOs of the gaming and lottery segments, respectively, with both reporting to Sala.
The two segments will have all of the key operating capabilities and autonomy necessary to manage the business, including product management, sales, technology and research and development.
The business segments will be supported by central corporate support functions that remain largely unchanged from a leadership standpoint, with the addition of a new business and strategic initiatives function.
Global Gaming will have full responsibility for the IGT gaming business, consolidating North America, International and Italy B2C Gaming responsibilities. This includes PlayDigital, sports and Italy gaming, led by Enrico Drago, as well as global gaming sales, global gaming product management, studios, manufacturing, operations.
Global Lottery will have full responsibility for the IGT lottery business, also consolidating North America, International and Italy. This includes global lottery sales and operations, product and sales development, and technology and support.
Furthermore, Walter Bugno is to lead a ‘New Business and Strategic Initiatives’ corporate function, becoming responsible for leading business development in jurisdictions where IGT is not present, and where, while there may be a company presence, there is no defined product segment presence.
Additionally, the group is to also gain responsibility for managing new in-country initiatives during the start-up phase, offering on-demand commercial support globally for key accounts with multiple product requirements, and managing key strategic initiatives within existing jurisdictions as needed and determined by company leadership. The group will work in unison with the two new global business units in delivery of all initiatives.