Moderated by Drihem & Co chairman & CEO Tal Itzhak Ron, a panel titled ‘Acquisition & Personalisation’ on day three of SBC’s CasinoBeats Malta Digital Summit, saw industry professionals come together to discuss the future of the gaming industry.
Opening up the discussion, Assaf Stieglitz, founder of Odds1x2.com, discussed his experience and provided the panel with his opinions: “We were established in 2004. We know the technological part and the marketing side of the industry. When we deal with affiliates or B2B partners.
“In regards to affiliates, there is a lot of demand for regulations and new offers and it’s very overwhelming. I think we should expand the team that responds to these things to give operators a faster approach and responsiveness to the needs.
“Especially in the UK is what we are seeing is affiliate licensing is inevitable. I think it’s good news for us and it all depends on the requirements and implementation. We have a model that isn’t a good model lets say. What i’m looking for in the UK is that regulatory bodies think before imposing a licensing regime.
“I think affiliates will benefit from it, and big networks especially with the compliance department and man power. It’s a good change and it’s good for operators as they are liable for actions of affiliates, but if there is an affiliate license then it will lower the burden on operators.
Discussing his objectives as an operator, Yoav Dotan, founder and Genesis Global, added: “I need to bring value to my affiliate as an operator. Our external marketing is based on affiliates. We are a multi-brand operation and it allows us to focus on targeted affiliates, it’s our core marketing effort. We try to bring them new brands every few months so we have something new and exciting for our affiliate partners.
“We have a few brands that convert better in different markets, depending on the UI and other factors, but overall they all work. Most of them convert well in general, besides the ones that are specific to certain markets.
“We work directly with affiliates, most are targeted which we also know from many years in the industry. We work with most of the network, we never had many issues, so those networks bring a lot of value to us.”
Joining Stieglitz and Dotan on the Synot Ganes-sponsored panel, part of the Future of Gaming track at the event, were Matan Amoyal, CEO & founder at Boiling Offers and Ron Talmor, CEO at Trafficasino powered by Trafficasa.
Amoyal commented: “We help bring the right clients and the right marketers for business. We match the best marketer for the vertical that the operating is operating within and set up the best deal so that it’s profitable for both sides. We try to make sure that each marketer has experience in these verticals and knows how to promote it correctly.
“From the advertiser position, working with a network allows for variety. In that way the advertiser is able to make decisions and have a better understanding as to what are the sources that benefit them most.
“That way they can see different ways to generate traffic and are able to explore possibilities with different sources and affiliates. With that being said, they have the advantage that working with a network gives them a lot of data. A network can provide them with a higher traffic volume”
Talmor concluded: “What we bring to the table is a team of experts in marketing that save time and professional process. We deal with them and do all the negotiations of the traffic and look to do the best result for each affiliate and operations.
“We mostly focus to be more innovative with different systems we build in-house to improve traffic day by day. Affiliates then come to us because they know it’s the best in the industry.
“We need to not just do one thing but focus across the online industry. The main reason we opened he network was to match products and affiliates and that’s what we do.”
CasinoBeats Malta Digital, delivered in association with Gaming Malta, takes place from 30 June to 2 July 2020 and features 40 virtual exhibitors, numerous networking opportunities, 130 leading speakers, and countless business opportunities for 3,000 senior decision-makers from operators, suppliers, affiliates and other industry stakeholders.
Alongside the exhibition, networking and conference, all delegates also gain access to the full range of entertainment on offer, including free-play slots, daily competitions and a selection of prizes such as iPads and cash.
Find full details of CasinoBeats Malta Digital, including information about how to register and the discounts available on company group passes, at the event’s official website: https://sbcevents.com/casinobeats-malta-digital/.