IWG has deepened its US presence after taking its suite of titles live with the New Hampshire Lottery, beginning with a localised title that utilises the firm’s Cash Expander mechanic.  

Going live on New Hampshire Lottery’s NeoPollard-provided iLottery platform following a competitive RFP process, the e-instant game supplier is planning to offer its entire set of games in The Granite State.

Rhydian Fisher, IWG CEO, said of the partnership: “It’s so important that we work closely with the New Hampshire Lottery to optimise the games for its market, and New Hampshire Cash Expander is a perfect example of that. The New Hampshire Lottery did a tremendous job of allowing us to leverage the game’s previous success, while making it its own and customsed for its players.”

Tailored specifically for the region’s players, New Hampshire Cash Expander is built on IWG’s core ”match three cluster” mechanic, which awards prizes when three of the same blocks are clustered together. 

Clustered blocks burst and additional blocks fall to fill the board, potentially creating additional wins. Players who reveal three gold, silver or bronze New Hampshire state symbols will activate the applicable expanding bonus game for an exciting, guaranteed win.

The launch marks the third instance of a localised variation of the game appearing in the US iLottery market, following previous personalised versions in Michigan and Pennsylvania.

Charlie McIntyre, executive director of the New Hampshire Lottery, added: “One of the many qualities that IWG brings to the table is offering custom content specifically for lotteries.

“New Hampshire Cash Expander is our first localised game for players here in the Granite State, and we know it will be hugely popular. We’re excited to be launching additional content from IWG for years to come.” 

IWG’s games are said to be a key factor in driving further revenues for education in New Hampshire, with iLottery sales are currently up by more than 130-percent year-over-year. As NH iLottery approaches its second anniversary, more than 73,000 players have registered for accounts.