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B2B marketing platform provider BlueRibbon Software has entered into a partnership which will see the firm power the gamification tools of Virtual Gaming Worlds’ social casino, Chumba Casino.

The will see Chumba Casino implement gamification solutions driven by the BlueRibbon platform, in a move which aims to solidify the social casino’s “competitive edge” as well as delivering a new layer of excitement and anticipation during gameplay to drive player engagement and brand loyalty.

“We are excited to be leveraging BlueRibbon’s fantastic loyalty tools, which will allow us to further entertain and delight our most engaged players,” noted Lloyd Melnick, general manager of Chumba Casino

Last week BlueRibbon confirmed the addition of Rafi Ashkenazi as its new strategic advisor. Ashkenazi, who most recently served as the chief executive officer of The Stars Group, will support BlueRibbon in growing its presence across regulated gaming markets.

The provider praised Ashkenazi’s expertise in the igaming industry, and hopes that his experience from holding a series of c-suite management positions will ‘add to the strengthening of the BlueRibbon brand’.

“Entering into such an esteemed partnership with the highly regarded Virtual Gaming Worlds’ Chumba Casino is an incredible feat for us at BlueRibbon, as the likes of such a union has never been achieved before,” explained Amir Askarov, co-founder, and CEO of BlueRibbon. 

“In the past, the social casino has relied exclusively on its internal steam to upscale its offerings. Now, in tandem with our independent and intelligently designed Player Engagement Platform, Chumba Casino is equipped to unleash the full potential of their sweepstakes jackpots to deliver a superior player experience.”