Gambling technology firm Playtech has welcomed a partnership agreement undertaken alongside Entertainment Laboratories, first revealed in May, which sees the Optibet and BestPoker brands join the iPoker Network.

Under the terms of the partnership, Enlabs is to utilise the Playtech poker product, as well as integrate a suite of online casino content including access to branded titles such as Justice League and the Sporting Legends Suite.

Maksims Gorbacs, head of poker at Enlabs, noted: “We’re delighted to expand our poker and casino offering with Playtech and bring its industry leading content to our customers.

“Playtech’s scale and innovation are powerful tools when looking to deliver the best player experience in growing and established markets alike. We look forward to developing this partnership further as we continue to grow our content offering.”

Securing entry into the Latvian poker market as a result of the deal, Playtech asserts that the link-up falls in line with a wider group strategy of focusing on growth across regulated markets globally.

Marat Koss, head of poker at Playtech, explained: “We’re truly excited to partner with Enlabs and welcome Optibet and BestPoker to the iPoker network. The Poker market is facing undeniable challenges, but at Playtech, we’re continuing to invest in expanding and evolving our software and network to address the future head-on. 

“Our active development of new products and expansion into new markets demonstrates Playtech’s commitment to the poker vertical. We are joining forces with a very professional and experienced poker team led by Maksims Gorbacs and I have no doubt that this partnership will be fruitful and productive”