Mexican uplift for BetGames.TV via ‘major’ Logrand Entertainment link-up

US-based B2B technology igaming provider GAN and its online casino brand Coolbet has reached double digits with the number of countries it operates in.

Live dealer betting games supplier BetGames.TV has struck what it lauds as a “major content deal” with Logrand Entertainment Group, which sees its entire content suite go live with the firm’s flagship Strendus brand in Mexico.

The collaboration sees live games such as Wheel of Fortune, Baccarat and BetGames.TV’s spin on Texas Hold’em poker, 6+ Poker, become available on Strendus and its associate brand Mustangmoney.

Lenin Castillo, director of online operations at Logrand Entertainment Group, said: “Logrand Entertainment Group is one of the most innovative companies in the entertainment industry and a force to be reckoned with in the Mexican gaming sector.

“We are confident that by having a strategic partner such as Betgames.TV, our Strendus platform will reinforce its leadership by offering international content that exceeds the expectations of our users.”

This latest partnership enhances BetGames.TV’s presence in the region’s “thriving” regulated markets, with numerous agreement inked over recent weeks and months, alongside firm’s such as Jazz Gaming Solutions and Peruvian operator Apuesta Total, deepening its footprint.

Eddie Morales, LatAm sales director at BetGames.TV, added: “We’re thrilled to be partnering with Logrand Entertainment Group and making further inroads into the vibrant Latin American market.

“Strendus is the most secure online entertainment platform in Mexico and our award-winning selection of cutting-edge live dealer betting games will be a great addition to this dynamic online gaming brand.”

The global pandemic hit the pause button when it came to land-based casinos, and live sporting events. But according to Aiste Garneviciene, COO at BetGames.TV, players have turned their attention towards live dealer games which mirror the ‘excitement of in-play action and the personalised element of human interaction’.

Last month, Garneviciene spoke to CasinoBeats about the changes in consumer demand for live dealer games throughout the lockdown period, and the need for synergistic partnerships when looking at long-term agreements signed over the last few months.