The Philadelphia Eagles and Fox Bet have entered into a multi-year agreement that sees the Flutter Entertainment brand become designated as an official partner of the NFL franchise.

In addition to gaining naming rights to premium lounge and media studio at the Eagles’ Lincoln Financial Field home, the deal includes broadcast, digital and social media advertising on team channels, custom promotions as well as a branding presence on game days.

The partnership also includes prominent messaging on the stadium’s LED boards and end zone boards, as well as signage on concourse levels.

“Fox Bet enhances the fan experience in a big way, and this is a fanbase that knows and appreciates big things,” said Andrew Schneider, CMO of Fox Bet. “They’re passionate, tough and willing to do whatever it takes to win. 

“To connect our offering to this one-of-a-kind fanbase is a game-changer. Eagles fans are going to love this, and we’re honoured to have this association with a team that is primed for a successful 2020 season.”

The Philadelphia Eagles are also set to unveil a new Fox Bet branded interactive studio, featuring exclusive content across multiple platforms presented by the online and mobile sportsbook.

Led by Eagles on-air personalities and featuring a number of legends, with special guest appearances from Fox Bet contributors, the custom content will be produced by the Eagles in conjunction with Fox Bet. 

Additionally, Fox Bet will serve as the presenting sponsor of Eagles Edge, a new program airing on the team’s digital channels following all Eagles games. The new series, filmed on game days when the team is playing at home, will be broadcast across a number of digital team platforms, including the Eagles official YouTube channel, mobile app, website, and social channels.

Finally, once the in-person matchday experience returns to full capacity, the Fox Bet Lounge will also be unveiled at the Eagles’ stadium, providing access to club space two and a half hours before kick off and boasting a variety of exclusive experiences.

“This new, fully integrated partnership with Fox Bet has enabled us to reimagine the way we deliver content to our fans in a fun and innovative way,” said Catherine Carlson, senior vice president of revenue and strategy at Philadelphia Eagles

“Every week during the NFL season, this new interactive studio will bring Eagles fans closer to the game through exclusive access and interviews, football commentary from some of the biggest on-air Fox Sports personalities, and many other surprises along the way. We look forward to growing our partnership with Fox Bet, an industry leader that continues to expand its footprint in the Philadelphia market.”