Playtech has detailed a collaboration with Canada-based independent non-profit organisation Responsible Gambling Council, which will focus on supporting digital and mental wellbeing as part of a new five-year strategy to promote and advance safer gambling.

The partnership, lauded as “one of the first examinations of safer gambling alongside digital wellbeing,” aims to strengthen industry insights to inform and advance safer gambling, mental health and digital wellbeing.

Janine Robinson, director of RGC’s centre for the advancement of best practices, explained: “Playtech is an industry leader and we look forward to working together to influence positive change and advance responsible gambling standards. 

“The impact of the digital world on mental health is a growing concern for many but one which is currently not particularly well understood. We believe adopting digital resilience and safer gambling behaviours will be an important part of protecting mental health.”

Playtech will use its expertise and experience to support the RGC to examine the links between mental health, digital wellbeing and gambling, using a combination of thought leadership, research, and evaluation of initiatives.  

All research and evaluation will benefit from the RGC’s full circle perspective working with regulators, operators, treatment providers and the gambling public across the globe.

The relationship with RGC forms part of Playtech’s efforts to partner with global leaders on research, education and technology initiatives as part of its sustainability and responsible business strategy, Sustainable Success. Further initiatives coming as part of the strategy will be outlined across the year.

Claire Milne, interim chairman of Playtech, said: “The Responsible Gambling Council is a leader in research and best practice standards that drive the gambling sector to build a more sustainable and safe industry for the benefit of all stakeholders. As part of our Sustainable Success strategy we aspire to develop meaningful partnerships that will advance the safer gambling agenda.

“This collaboration will aid us in fulfilling our duty and commitment to use our expertise, experience and technology to promote an industry which provides both an entertaining and safe environment that supports digital and mental wellbeing and resilience.”