PointsBet partnered with the Indianapolis Colts in a deal which sees the sportsbook operator gain usage of the Colt’s IP, marks and logos.
Furthermore, as part of the deal PointsBet will gain further sponsorship opportunities and brand visibility across various digital assets.
“PointsBet is thrilled to partner with the Colts, aligning with this great organisation and its hugely passionate fanbase,” said Johnny Aitken, PointsBet USA CEO. “PointsBet is the only sportsbook to have partnerships in place with both the Pacers and now the Colts, and we’re extremely proud of that.
“Indiana is a fantastic sports state and one that we’ve prioritised – we look forward to continuing to serve Indiana sports bettors this season, now alongside great partners in the Indianapolis Colts, on a personalised platform with unrivaled speed and ease of use.”
Following the partnership agreement, PointsBet has become a presenting sponsor of the ‘Official Colts Podcast’, which is circulated across the team’s various digital assets.
Additionally, PointsBet gains access to mobile app push notifications for Colts regular season games prior to kickoff, access to various Colts social media assets, advertisement opportunities, and spots during the Colts Roundtable Live radio show.
PointBet is set to offer Indiana sports fans the ‘best price’ in the market for all Indianapolis Colts games this coming season and across both the pregame spreadline and moneyline bet types.
The sportsbook operator has also unveiled its ‘Crowd Booster’ promotion for Colts fans, resulting in ‘favourable’ spread for clients.