The Alberta Gaming, Liquor and Cannabis commission has launched its NeoPollard Interactive powered PlayAlberta online gaming platform, available to Albertans over the age of 18 and physically located within the province’s borders.
Featuring a range of slots and table games content upon debut, with more features to be added in the coming weeks and months, the entity has also integrated the British Columbia Lottery Corporation’s GameSense responsible gambling tool.
Launching 11 years ago, GameSense, a player-facing, positive-play program designed to assist players in making informed choices, strives to improve player trust, awareness and education using research-based guidelines and best practices.
In a media release, the AGLC noted that the launch “makes certain that money played in Alberta will stay in Alberta, ensures protection on account withdrawals and offers a suite of responsible gambling features, such as bet and time limits.”
To support the relationship with existing venues, AGLC has established an online gambling advisory committee consisting of representatives from Alberta’s gaming industry.
This is designed to ensure that PlayAlberta, which is available on browsers through desktop, tablet and smartphones, complements the region’s land-based venues while allowing online players to have access to a legal and secure website.
“PlayAlberta.ca is another way AGLC is delivering a responsible gambling choice for the benefits of Albertans,” noted Alain Maisonneuve, president and CEO.
“The province’s regulated online gambling website will offer players expanded entertainment options with integrated responsible gambling features and generate revenue to support valuable programs and services Albertans rely on every day.”
AGLC is mandated to ensure the province’s gaming industry is carefully managed so it can maximize the benefits to Albertans. In 2018-19, over CA$1.4bn in net gaming income was generated for the General Revenue Fund, which is used to support programs and services that Albertans rely on every day.