Eyas Gaming has been established by a team of online gambling industry veterans with backing from the Gauselmann Group, with a prime objective of targeting the newly regulated German online gambling market.

Joe Saumarez-Smith (chairman), Michael Brady (chief executive) and Adam Joseph (chief operations officer) will work together to build the online gaming offering, with an initial launch pencilled in for the opening of the fully regulated German market in July 2021.

“The regulation of the German market is a very exciting time and a huge opportunity for us,” Saumarez Smith said of the ambitions for Eyas Gaming.

“The proposed rules for the German market will present some big challenges for all operators but we think that we will be able to build a market-leading product with Merkur that is specific to the German market and the new regulatory regime.”

Gaining the backing of German gaming giant Gauselmann, Eyas Gaming will use the Bede Gaming platform, acquired by the group in March 2020, for all of its operations. The igaming entity will offer Merkur online slots games from Gauselmann’s Blueprint and Edict divisions.

Eyas Gaming is headquartered in Malta and is currently applying for a Malta Gaming Authority licence. It will also apply for a German online gambling licence as soon as such an opportunity is made available.

Paul Gauselmann, founder and CEO of the Gauselmann Group, added: “I am thrilled about this collaboration. The operational experience of our partners in conjunction with our technological platform as well as our renowned Merkur games will enable us to successfully establish online offerings in Germany and other regulated markets”.

The acquisition of a ‘significant majority stake’ in Bede Gaming was said to have been done with one eye on the future, as, at the time, Gauselmann suggested that the investment created new opportunities ahead of the opening of the German online gaming market next year.