Las Vegas, Nevada, and Phoenix, Arizona, are set to be the first locations that will see the development of the pop culture and video game inspired Atari Hotels.
This follows news from earlier in the year that the interactive entertainment producer had announced a licensing agreement with US real estate developer True North Studio and GSD Group, for the development of Atari branded hotels in a number of cities in the country.
Subsequently, GSD has hired architecture and design firm Gensler and unveiled their vision for the facilities that will also see future Atari Hotels constructed in Austin, Chicago, Denver, San Francisco, San Jose, and Seattle.
Promising to be built with classic and modern video culture in mind, all parties assert that the newly announced Las Vegas location will bring an experience “that has never existed in a market primed for evolution”.
“I have seen the vision that GSD Group has for Atari Hotels, and they are poised to shatter the perception of what hotels can be,” said Fred Chesnais, CEO of Atari.
“Atari Hotels will create a world that caters to gamers of all ages and experience levels, giving them a place to call home — a ground-breaking experience that shares Atari’s legacy of innovation.”
Atari Hotels, which intend to blend the past, present, and future of video games and entertainment, intend to be “unlike other hospitality destinations in the Las Vegas area”.
It is said that guests will be given the chance to explore ground-breaking hospitality innovations, business opportunities, and a revolutionary variety of entertainment options.
“Like Atari’s legacy in innovation, Atari Hotels is infusing synthetic reality into every aspect of the hotel, creating an immersive hospitality and gaming experience for our guests,” added Shelly Murphy, managing partner of GSD Group.
“From our virtual interactive world to the physical locations, every element of Atari Hotels will offer a unique and authentic experience for everyone.”
Analyst firm Newzoo estimates that the world’s more than 2.5 billion global video gamers will spend roughly $160bn in 2020, and anticipate the video game industry to grow to 2.7 billion gamers generating over $200bn by 2023.