Twin River Worldwide Holdings will be renamed Bally’s Corporation from November 9, 2020. 

The change is said to be a reflection of the company’s common stock which will commence trading on the New York Stock Exchange under the new ticker symbol ‘ BALY’ when trading opens on the same date. 

Soo Kim, chairman of the company’s Board of Directors, said: “The Bally’s brand embodies a rich history in American gaming and entertainment, aligns perfectly with our current and future growth strategy, and is ripe with untapped innovation potential to help us launch future entertainment services. We thank Caesars Entertainment for entrusting us with one of the industry’s most iconic brands.”

Over the coming months, the company is to implement a ‘unified branding initiative’, which is said to ‘complement the considerable geographic growth and operational improvements’ that the company has achieved this year. 

Once all pending transactions are closed, Twin River Worldwide Holdings will operate 14 casinos, a racetrack and 13 OTBs across ten states.

George Papanier, president and chief executive officer, commented: “This is an exciting and transformative moment for our company as we unite the high-quality customer offerings that span our increasingly national footprint under a singular preeminent brand. The Bally’s brand is core to our drive to become the first omni-channel gaming company to seamlessly integrate and operate physical casinos with digital solutions.

“We remain committed to employing our disciplined acquisition strategy, and leveraging regulatory incumbency as well as our retail customer database, to take advantage of the incredible growth potential that an online future offers.”