Casino and sportsbook platform provider Soft2bet has rolled-out an agreement with PartnerMatrix to enhance its acquisition tools, predominantly relating to its sports betting brands and partners.

As a result of the partnership, the PartnerMatrix agent management system has gone live across the Soft2bet network, which it is hoped will allow the group’s various brands to broaden its customer base via the use of agent networks.

These customisable networks will target offline players who have yet to experience Soft2bet’s casino and sportsbook offerings, with the operator group able to control risk of acquisition through real-time management tools.

“We pride ourselves at PartnerMatrix on having solutions across a number of channels, for operators and networks of all needs, and this partnership with Soft2bet demonstrates just that,” stated Levon Nikoghosyan, CEO of PartnerMatrix.

“We’re looking forward to assist with Soft2bet’s ambitious growth strategy, with our agent system the ideal solution for a multi-brand group looking for additional marketing resource.”

This latest development follows Soft2bet toasting the success of four years of successful operation, as the firm outlined it plans to continue its “ambitious growth” strategy last month.

This led to the group adding another brand to its ever expanding portfolio, as the provider launched the magic-themed Malta Gaming Authority licensed Cadabrus entity.

Boris Chaikin, CEO of Soft2bet, said of the latest collaboration: “Our sports betting platform and brands have gone from strength to strength of late, attracting thousands of new users every month. This deal with PartnerMatrix will allow us to build on this momentum with access to a much broader global audience.

“The Agent Management System has proven its credentials as a driver of acquisition and we’re looking forward to reaping the benefits of greater traffic coming through our various points of sale in the coming months.”