Ameristar Casino Resort Black Hawk debuts first retail Barstool sportsbook

Penn National Gaming has debuted its first retail Barstool sportsbook, with Colorado’s Ameristar Casino Resort Spa Black Hawk promised to be “the first of many” locations at the firm’s casinos throughout the US.

The casino operator, which secured a 36 per cent interest in Barstool Sports for a total consideration of approximately $163m earlier in the year, held a grand opening at the property yesterday (Thursday 5 November).

“We are very excited to be opening the first Barstool Sportsbook in the country at Ameristar Black Hawk,” commented Jay Snowden, president and CEO of Penn National Gaming

“This will be the first of many new retail locations for Barstool sportsbooks at our casinos nationwide. Each will incorporate several features that reflect the spirit of the Barstool Sports brand, resulting in unique sports betting experiences that we expect our customers will thoroughly enjoy.”

Penn National’s sports betting offering at Ameristar Black Hawk includes sports betting kiosks and ticket writer stations, that it says will support thousands of sports betting options for its customers. 

Located on the second floor of the property, the sportsbook also boasts a new betting counter, 24’ by 12’ video wall, and large odds boards designed to create an environment where customers can enjoy a wagering experience in close proximity to the numerous televisions where they can view sports action from around the world.

“Our customers are very excited to start wagering on sports,” added Sean Demeule, general manager at Ameristar Black Hawk. “The passion for professional and college sports runs deep in this region, and we look forward to becoming a destination for fans all year-round.”