BetMGM has lauded the live casino impact made by Evolution in New Jersey, with a successful launch beginning following a US-wide agreement inked a little over two months ago.

The addition of Evolution’s live dealer games to GVC’s US platform, which powers BetMGM, positions the company as the only operator in New Jersey to offer its customers content from both live studio providers in the state. The games are available in the state through BetMGM, as well as sister brands Borgata Casino and PartyCasino.

Initial user data has shown that in the first seven days following its launch, Evolution generated a third of total live casino stakes in New Jersey, with BetMGM seeing its revenue from the vertical increase by approximately 30 per cent month on month. American Roulette is said to have been the standout title since launch.

Colin Cole-Johnson, GVC’s director of gaming product, commented: “These launches are a powerful demonstration of how GVC has helped BetMGM secure a market leading position in the US. 

“Our ability to build partnerships and integrate premium content from providers such as Evolution has enabled us to deliver our customers cutting-edge gaming which is without parallel anywhere in the market. We are incredibly excited by the opportunity ahead of us as we expand our offering with new products and new states.”

This launch complements further recent content deals inked by the MGM Resorts and GVC Holdings joint venture, with its igaming output have been strengthened via Playtech, DGC and Ainsworth link-ups.

Matt Sunderland, BetMGM’s VP of gaming, added: “The GVC platform with its breadth of new and exclusive content, supported by sophisticated marketing and customer engagement tools, has established BetMGM as the clear market leader in igaming in New Jersey. 

“These same attributes put us in pole position to deliver a compelling customer offer which will establish us as a leader as new markets open up on a state by state basis.”