888 Holdings is to commence the roll-out of its latest safe gambling innovation, titled the Control Centre, during this month to coincide with Safer Gambling Week.
The customer-centric interface will feature across the company’s range of websites and intends to provide players with an improved understanding of their gambling behaviour, and further increase the prominence of 888’s safer gambling tools.
Via the Control Centre, the firm aims to “ensure that safe gambling continues to be front and centre of the 888-user experience”. Accessible to customers from 888’s homepages, the feature will provide a ‘one stop shop’ for customers to monitor their activity through intuitively presented data and take any necessary actions to control their gambling.
The Control Centre is initially launching in the UK, with further localised versions due to be introduced to customers in the organisation’s other operational markets over the coming months.
Itai Pazner, CEO of 888, explained: “As part of our wider Safer Gambling Week initiatives, we are delighted to announce the phased roll-out our latest safe gambling innovation, the Control Centre, initially launching to our customers in the UK this November.
“The first phase of the Control Centre will focus on making safe gambling tools more accessible and visible to customers, with several additional safe gambling product features due to be integrated over the coming months.
“The Control Centre has been developed over a number of months and we have identified new ways to ensure safe gambling remains at the heart of the user experience for all 888 players from the first time they visit our websites.
“The Control Centre will be an integral part of 888’s product offering moving forward and reflects our commitment to invest resources and expertise to create industry-leading, user friendly and AI -driven safe gambling tools.
“Our business rests on ensuring our customers are empowered to make safe and responsible decisions about their gambling. We are committed to continually investing in our teams and technology to prevent gambling-related harm and we are confident that this innovative feature will offer customers new levels of data and clear, transparent insights that will help them to stay informed and in control.”