Everton Football Club has secured its first commercial partner in Colombia, after teaming-up with Rush Street Interactive and its RushBet.co gaming brand.

The multi-year agreement with the igaming and sports betting entity will see Everton players feature in a new Rushbet.co TV advertising campaign, set to run across all of the country’s major broadcast channels in the first quarter of 2021. 

Furthermore, RushBet.co branding will be visible across the club’s online platforms on matchdays, in line with age and territory restrictions, and the company will have access to imagery of the Everton squad in their commercial matchday creative assets. 

“We are thrilled to announce this partnership with Everton Football Club, capitalising on their huge growth in Colombia,” explained Omar Calvo, general manager at Rushbet.co.

“We are proud that our first partnership in the Premier League is with Everton Football Club, and that we have become the Club’s first Colombian partner, as they seek to expand in the South American market. 

“The English Premier League and the Everton brands are extremely powerful, and we believe that having two of our most beloved Colombians on their main team makes it stronger.

“Rushbet.co is ready to start one of the most exciting sponsorship journeys of 2021, offering our players a real and direct connection with one of the best soccer leagues on the planet.” 

Founded in 2018, Rushbet.co offices are located in Bogota, where Everton lit up the Colpatria Tower, the tallest building in Colombia, in blue with the number 19 to celebrate James Rodriguez’s arrival at the club.

The partnership sees the Merseyside outfit continue to build on its growing profile in South America, most notably in Colombia, with Rodriguez and compatriot Yerry Mina key players in the Toffees’ squad.

Alan McTavish, commercial director at Everton, commented: “Our new deal with Rush Street Interactive Colombia and its brand, which includes the club featuring in a national television advertising campaign, shows the significant inroads we have made in South America and is part of our wider international growth strategy. 

“Rushbet.co is a new but dynamic and ambitious brand with lots of potential for growth. This new partnership will offer even more visibility to Everton in Colombia and allow us to work together to deliver maximum exposure, while offering an official betting service to our growing fanbase in South America.”