Craig has been in journalism since 2011, after graduating from the University of Central Lancashire the previous year. Several roles in the news and sports print media ensued, before a two year stint travelling. Upon...
Read Full BioESA Gaming has continued to make further headway into the Italian gaming market, after following a link-up with platform supplier Aresway by striking a deal alongside local operator Scommettendo.
As a result of the latest partnership, Scommettendo aims to boost the player lifecycles and lifetime value of its players through the integration of a range of titles, such as Goal Mine and Fruit Staxx as well as quick-fire versions of Roulette and Blackjack.
By gaining access to ESA Gaming’s EasySwipe portfolio, Scommettendo, an Italian operator with over 10 years experience, will also benefit from a range of new cross-sell opportunities, which it’s hoped will further strengthen its share of the Italian gaming market.
Donato Nigro, COO at Scommettendo, said of the collaboration: “We are thrilled to add ESA Gaming’s unique content to our offering and provide our customers with a product that, in an easy way, offers a high-quality online casino experience to players while they are betting on their favourite sport. We look forward to a successful partnership.”
Furthermore, ESA Gaming also confirmed that several new titles will be released later this year, including additional sports-themed games and an Egyptian adventure game and slot.
Zorica Smallwood, director at ESA Gaming, added: “It’s great to start off the new year by signing a deal with leading operator Scommettendo to further increase our footprint in the Italian market.
“Our EasySwipe portfolio has been well-received by operators and players alike, and we are excited to launch several new titles this year that we are certain will improve Scommettendo’s cross-selling abilities and offer great entertainment to its customers.”
