NetEnt links with Betsson Group for exclusive Fruit Shop Megaways launch

NetEnt teams up with Betsson Group for exclusive Fruit Shop Megaways launch

Betsson Group has entered a new partnership with online casino content developer NetEnt for the exclusive launch of their new game, Fruit Shop Megaways, which will be made available as of 21 January – a week before it’s launched at any other casino.

The latest release, which marks NetEnt’s first big release of the year, comes as the content developer continues to strengthen its portfolio of games.

The release builds on the successes of the original Fruit Shop game, which Betsson Group has praised as ‘consistently being one of the top performing games’.

Carl Ejlertsson, Games Director at NetEnt, commented on the exclusive launch with Betsson: “We’re excited to partner with Betsson for the exclusive early launch of Fruit Shop Megaways. 

“The original Fruit Shop has proven to be a timeless classic – still popular 10 years on from its release – and adding the wildly successful Megaways mechanic takes the game to another level. Players are going to love the combination.

“Fruit Shop Megaways stays true to its energetic and colourful predecessor and this time contains a random reel modifier, which varies the symbol height on each reel with every spin, creating 117,649 potential ways to win!

“And the sweetest thing about Fruit Shop Megaways? It’s available on Betsson brands as of 21st January – a week before it’s launched at any other casino.”