FanDuel Group and the Washington Football Team have unveiled a multi-year partnership that includes the first-ever market access partnership between an NFL franchise and an online sports gaming platform in the US.
The collaboration, which combines the FanDuel platform with the Washington Football Team’s strong presence in Virginia, saw the launch of legal sports betting in the Commonwealth last week.
Furthermore, FanDuel also becomes the official daily fantasy partner of the Washington Football Team, which will give the group prominent stadium signage at Fedex Field and offer customers a number of game day experiences.
“We are excited to bring America’s #1 sportsbook to residents and visitors to the Commonwealth of Virginia,” Matt King, CEO of FanDuel Group, said of the collaboration.
“We’re honoured to partner with an iconic sports franchise and we plan to deliver the most fan-focused, and secure, mobile sports betting experience to the passionate sports fans of Virginia.”
Under Virginia’s sports wagering law, the Washington Football Team was given preference for a mobile sports betting permit based on it meeting certain criteria for sports franchises headquartered in Virginia, and the option to partner with an established sports wagering operator to run the business.
Subsequently, the franchise, whose sports performance centre and team headquarters are based in Virginia, has chosen the FanDuel Sportsbook as its operational partner to jointly hold the permit.
Scott Shepherd, senior vice president of corporate partnerships and hospitality for the Washington Football Team, added: “When this truly unique opportunity presented itself, it was a natural fit to strategically align with our long-time partner, FanDuel, as we knew they’d establish a best in class sports betting marketplace, grounded by innovation and consumer protection.
“We’re very excited for all this ground-breaking partnership will offer our valued fans throughout the Commonwealth of Virginia as part of their game day experience.”