William Hill US, alongside its Caesars Entertainment partner, has documented its launch of mobile and online sports betting in Virginia, as the group continues to make further strides in its expansion strategy across the country.

Available from anywhere in the Commonwealth, and built on William Hill’s proprietary platform, the app strives to offer Virginia sports fans a broad array of markets and bet types, including live in-play wagering.

This latest launch, which follows moves made into Michigan at the end of last month, comes ahead of what is anticipated to be the US’ most legally wagered-on single event according to numerous analysts.

That being Sunday’s Super Bowl LV, with the NFL showpiece seeing the defending champions, and favourites, Kansas City Chiefs go up against the Tampa Bay Buccaneers, providing an intriguing match-up between two of the sports biggest names, quarterbacks Patrick Mahomes and Tom Brady.

William Hill entered the mid-Atlantic region in 2020 at the Capital One Arena, becoming the first operator to offer sports wagering inside a US professional sports complex. The group is the official sports betting partner of the Washington Capitals, Washington Wizards and the Washington Mystics.

The company offers mobile sports betting apps in ten US jurisdictions, namely, Colorado, Illinois, Indiana, Iowa, Michigan, Nevada, New Jersey, Virginia, West Virginia, and Washington, DC, and also powers the trading services for the Rhode Island Lottery mobile app.

“Just in time for Sunday’s Game, our Virginia app will give football fans over 1,000 ways to bet this incredible matchup, from the opening coin toss to whether the game will be decided in overtime,” noted Kenneth Fuchs, president of digital for William Hill US.