Karamba, the B2C division of Aspire Global, has entered the Pay N Play market with the launch of its Griffon Casino in Finland.

Created in-house by Karamba, Griffon Casino is said to be an all mobile product that includes ‘the most advanced engagement tools the industry has seen’ with the new Finnish site, which is exclusively in Finland at present, looking to expand across the Nordics in 2021. 

Joel Momigliano, vice president at Karamba, said: “Launching Griffon Casino marks a big step forward for Karamba as we enter the Pay N Play market. 

“We have built the product with player needs paramount – bringing together the best games, on the best platform, with the best processes, giving customers a quick and easy experience that we know they so badly want. 

“We have big plans for the future to expand our Pay N Play offering far more widely and see it as a key part of our product range long-term.”

Lauded for its ‘fast-loading site, redefined search and resume play function’ the new site is said to be specifically built to enable benefits of Trustly, the global payments provider. 

This partnership delivers an extensive range of payment services, industry-leading KYC, enhanced fraud protection, and a ‘frictionless’ gaming experience. As a platform custom-built from the ground-up, Griffon integrates ‘the best technology and products’ in the market today, with no legacy systems to negatively impact a player’s experience.

Neal Kydd, head of brand at Karamba, added: “We thought a lot about what would be the best entry into the Pay N Play market and came up with a unique all mobile product, combining a slick registration model with an adventure brand. By embedding our retention effort, we strove to create higher value for the player. 

“What makes Griffon really special is ensuring that players get to feast on the games as easily as possible and are not let down by a poor registration or cash-out experience. We believe the new Pay N Play at Griffon offers the best in casino entertainment and is what the future of online gaming could look like.”

The games available at Griffon Casino are provided by software brands including Pariplay, Play’n Go, iSoftBet, Blueprint, Pragmatic Play, NetEnt, Evolution Gaming, and Microgaming.