International Game Technology has announced that it is replacing a competitor’s system with its IGT Advantage casino management system at the Circus Circus Hotel and Casino on the Las Vegas Strip in Nevada.

Deployment, which is scheduled for the second quarter of the year, will connect all 1,100 machines as well as table games, and will integrate with the property’s food and beverage, retail point-of-sale and hotel management systems.

Stephan Angeles, Circus Circus vice president of finance, explained: “Circus Circus has continuously focused on delivering entertaining experiences for our guests, and our conversion to the IGT Advantage CMS will modernise our gaming floor, significantly streamlining our operations and helping to enhance patron loyalty and the overall player experience.” 

The IGT Advantage CMS core delivery will include patron management, a tool for building customised events and promotions; machine accounting, which aims to streamline and simplify reporting; the EZPay ticketing solution; and cage and table accounting.

The deployment will also include implementation of IGT’s NexGen player tracking hardware, offering players a means to view account information, messaging, awards, and bonusing applications.

“By converting to the IGT Advantage system, Circus Circus is enhancing its efficiency and performance, while also ensuring long-term capacity for future growth as gaming technology and player preferences continue to evolve,” said Ryan Reddy, IGT senior vice president of global product management for VLT, systems and payments

“Our flexible, modular system, which easily integrates with third-party solutions, will transform Circus Circus’ gaming technology infrastructure, helping them to grow their business while intensifying their focus on delivering highly engaging experiences to their patrons.”