Rightlander’s PPC Monitor to detect non-compliant or misleading practices

Affiliate compliance provider Rightlander has introduced its PPC Monitor product in a bid to ensure that operators are in a position to take their affiliate marketing activity to the next level

The PPC Monitor has been designed to ensure regular monitoring of desktop and mobile PPC ads to detect non-compliant or misleading marketing practices by affiliates, which it says are likely to have a significant financial or regulatory impact on operators. 

Ian Sims, founder of Rightlander.com, said of the launch: “This area of marketing has long been a high revenue generator for affiliates and operators alike and it is not uncommon for ads to contain non-compliant copy, misleading information or even to deploy devious redirects. 

“Often appearing at the top of search results, this content is highly visible and presents a significant risk to brands operating with affiliates in regulated territories.”

The tool aims to identify affiliates bidding on client brand names, hijacking traffic and using their own tracking codes to intercept traffic. The company follows PPC links, analysing each redirect looking for tracking codes and identifying the target landing page. 

From this, the monitor can determine which affiliates are using an operator brand to intercept traffic through their own tracking links, or are even redirecting it to third parties.

Furthermore, this introduction is striving to provide operators with affiliate identifier tracking codes, snapshots of landing pages, snapshots of Google search pages as well as full ad text and landing page URLs. 

Rightlander can also create custom configurations based on operator requirements, including the scanning of multiple keywords and phrases, mobile and/or desktop emulation, and expanding search levels to include country, state or city level. 

To complement the PPC Monitor, Rightlander has also launched the IGRG ‘Prohibited Terms’ which monitors UK desktop and mobile PPC ads to detect and identify affiliates who are bidding on the list of ‘prohibited terms’ provided by the Betting & Gaming Council, and which it adds could invite scrutiny from the UKGC, ICO or ASA.