Kindred Group has deepened its long-standing cooperation with Gamban, by offering Unibet customers in the US the ability to block online gambling sites across devices.

Previously working across Europe and Australia, the extended agreement with the UK-based gambling software provider will subsequently extend to the operator’s customers in the US.

Gamban’s software works as an online gambling self-exclusion tool, preventing access to any online gambling site on individual devices.

“We’re incredibly excited to partner with Unibet and offer our blocking software in the US – it’s a huge step forward for the industry,” noted Jack Symons, Co-founder of Gamban

“There’s no regulatory pressure for gambling operators to offer blocking software, so it’s fantastic Unibet is taking it upon itself to offer increased protection for its customers in the US and on a global scale. 

“This highlights the evolution of the industry in recognising how products like ours can protect their players and the sustainability of their companies, as well as the wider industry.”

Kindred, which reasserts an ambition of deriving zero per cent of revenue from harmful gambling by 2023, last month became the first operator to report the share of revenue that came from this segment, and will continue to do so each quarter

As part of this ambition, Kindred already offers Gamban’s software to all its customers who require it in Europe and Australia free-of-charge.

“Unibet today offers customers in New Jersey, Pennsylvania and Indiana a safe and exciting gambling experience, and has applied for licenses in Illinois and Iowa,” explained Maris Catania, head of responsible gambling and research at Kindred Group

“It has always been our ambition to bring our European know-how and expertise in responsible gambling to the US and our long-standing successful partnership with Gamban perfectly aligns with this ambition, as well as our journey towards zero revenue from harmful gambling by 2023. 

“We are proud to be the very first operator in the US to offer inter-state protection to our customers and we strongly believe this will be an important step for the industry.”