PokerStars has announced that Neymar is to occupy the role of cultural ambassador, as the Brazil and Paris Saint Germain footballer continues to deepen his collaboration with the online poker site.

In the latest chapter, Neymar, who re-joined PokerStars in December 2020 for what was billed as “an exciting new partnership,” promises to shake up poker via a series of experiences for the group’s community.

The Brazilian is to work closely with PokerStars on a series of  creative projects inspired by the world of culture, from art and design to music and more.

In his first foray as cultural ambassador, he has curated a series of music playlists in partnership with PokerStars, which the firm says will provide “the ultimate soundtrack for every type of poker game”.

To celebrate his new role, the pair are also launching an exclusive golden chip giveaway. As well as awarding $1m in cash prizes, a number of limited edition golden chis have been hidden by PokerStars to be discovered over the next few weeks. 

Each chip unlocks a high value prize including signed merchandise and clothing, in addition to once in a lifetime VIP experiences and gifts curated by the man himself.

Speaking of the role, Neymar said: “Poker is so much more than just the game. It is a community and a culture and that is what I love about it. I am excited to start this next chapter with PokerStars, and we are already collaborating on a number of key areas. 

“Music is a real passion of mine, so that was first on the list, but there is much more to come. I am excited for you to see what else we have in store.”

This announcement coincides with a new advertisement campaign going live in a number of markets, which sees Neymar shaking up the poker scene.

Martin Nieri, global director of brand and creative at PokerStars, explained: “Neymar Jr is not just a globally recognised sports star, he is also a proven creative with a deep interest in the culture around him.

“This new role marks the start of something exciting for the PokerStars community, a merging of two worlds, where poker meets culture. In a first for the industry, together we’ll be creating moments to truly shake up poker and rewarding those who get involved in all that’s to come.”