Gambling tech firm Playtech is to launch its casino and live casino software across the ComeOn Group’s range of brands in multiple markets, after the two put pen to paper on a commercial tie-up.

The multi-year partnership will see the software introduced across the ComeOn Group’s roster, which includes flagship brands ComeOn!, Mobilebet, Sunmaker and Snabbare.

“We are very proud that ComeOn Group has chosen to partner with Playtech. ComeOn is at the forefront of innovation and having the opportunity to work alongside them in multiple markets is hugely exciting for us,” stated Shimon Akad, chief operating officer at Playtech.

“With a continued focus on growth in existing and newly regulated markets, Playtech’s core strategy is to offer long-term sustainability for operators and a safe, enjoyable environment for players. 

“This new partnership with ComeOn is a great example of Playtech’s commitment to partnering with the right companies to bring an entertainment-led experience to international audiences across key regulated markets.”

ComeOn’s player base will gain access to Playtech’s gaming portfolio, such as the Age of the Gods suite and both the Fire Blaze and PowerPlay Jackpot series. Furthermore, the firm has also welcomed Playtech’s live casino and table games portfolio. 

“We are really excited about our new partnership with Playtech and the upside it will bring to our extensive portfolio of brands and markets,” noted Juergen Reutter, chief executive officer at ComeOn Group

“ComeOn Group is going through an exciting period and we have a strong position in the market where Playtech will play a key role moving forward. 

“ComeOn Group will continue driving product innovation on its proprietary casino platform, and we believe that this new collaboration will take things up a notch. 

“As a leading operator our mission is to take the player experience to the next level and we are confident that partnering with Playtech will do just that.”