Blueprint Gaming has bolstered its European growth ambitions by appointing Annemarie Reedijk to its senior account management team.

Reedijk brings a wealth of industry experience to her new role, which will prove pivotal in the company’s bid to grow its presence in new markets around the world.

For example, she will be highly instrumental in helping the slot developer build a position in the Netherlands, which is set to open its regulated market later this year.

During her 12-year business development role with land-based casino equipment supplier TCS John Huxley, Reedijk built close relationships with casino operators across Europe. She has excellent multilingual and communication skills that will ensure Blueprint develops and maintains strong partnerships with new and existing customers.

Jo Purvis, director of key accounts and marketing UK at Blueprint Gaming, said: “Having worked with Annemarie previously in the land-based casino sector, I’m delighted to bring her into the online sector with Blueprint.

“She has more than a decade’s experience in the industry and will undoubtedly be a great asset to the Blueprint team. We’re in a strong position to penetrate new markets in Europe and progress with our international expansion plans.”

Commenting on the new role, Reedijk herself added: “I’m incredibly excited to join Blueprint, working with the leading brand in igaming to experience the fast-paced and growing online sector.

“The experience from my previous role sets me up perfectly for this new challenge and I can’t wait to get started. With the Netherlands set to open its doors in the coming months, it’s an exciting time to join the developer and I’ll be working hard to ensure we’re at the forefront of this newly regulated territory.”