International Game Technology is to launch a series of exclusive giveaways and promotions as part of a silver anniversary celebration of a “hallmark” of its gaming portfolio, namely Wheel of Fortune.
Originally launched by IGT in Reno, Nevada in 1996, IGT and Sony Pictures Television say the introduction has “paved the way for hundreds of additional licensed slot games to appear in land-based and digital casinos worldwide.
“For 25 years, IGT has artfully captured the fun, excitement and authenticity of the Wheel of Fortune brand through its world-class Wheel of Fortune slots portfolio,” explained Suzanne Prete, Sony Pictures Television SVP of global licensing and brand management.
“Wheel of Fortune Slots’ jackpot-paying legacy and capacity to entertain people across diverse generations, geographies and channels perfectly align with the global Wheel of Fortune brand. Sony Pictures Television wishes to thank IGT for so effectively extending the excitement of America’s Game to the most successful slot theme of all time.”
Of the numerous milestones achieved in the 25-year period, Wheel of Fortune slots has minted more than 1,100 millionaires and awarded over $3.3bn in jackpot prizes, with more than 250 versions having been introduced. It also awarded a record-setting $14.4m jackpot in 2009 to a player in Biloxi, Mississippi.
IGT is celebrating with a ‘25 Weeks of Wheel of Fortune Slots,’ which is commencing this month and will deliver giveaways and promotion in casinos, as well as trivia, game spotlights and weekly contests online. In addition, the company says that new themed product launches for land-based and online play will be released in due course.
“Wheel of Fortune Slots are a hallmark of IGT’s gaming, lottery and PlayDigital product portfolios and have transformed the entire gaming industry on the merit of tremendous performance, vast player affinity, colossal jackpots and quality entertainment,” said Renato Ascoli, IGT CEO of global gaming.
“Through the skilled work of thousands of talented IGT employees around the world and our collaborative partnership with Sony Pictures Television, IGT’s Wheel of Fortune Slots has become a pop culture icon that has helped fuel our customers’ success for 25 years.”