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DraftKings has become the latest group to sign-up with the American Gaming Association to promote the ‘Have A Game Plan. Bet Responsibly’ public service campaign.

The company has committed to apply the initiative across its owned channels and retail gaming properties, marking the first time that it will be rolled out across national retail sportsbooks. The campaign will appear in all ten DraftKings retail sportsbooks across the country.

“We are excited to join forces with the American Gaming Association to promote their forward-thinking public service campaign, Have A Game Plan,” said Christine Thurmond, DraftKings’ director of responsible gaming

“Customer safety is paramount, and we are confident that implementing Have A Game Plan alongside our own responsible gaming messaging and tools will enable us to increase customer exposure to responsible gaming practices and ultimately foster safer play.”

Through Have a Game Plan, the AGA and partners aim to educate consumers on the basics of responsible sports betting, while increasing awareness of problem gambling. 

DraftKings will roll out campaign signage, including physical and electronic posters, at its retail properties, with the goal of teaching patrons about the signs of problem gambling and behaviours and practices that align with responsible sports betting. The company operates retail sportsbooks in Colorado, Illinois, Iowa, Mississippi, New Jersey, New Hampshire, and New York.

“Responsibility is a fundamental priority for the American gaming industry,” said Casey Clark, AGA senior vice president of strategic communications

“With more than 100 million American adults now able to legally bet on sports nationwide, it is critical to educate consumers about how to safely and responsibly bet on the sports they love – and bringing the Have a Game Plan campaign to DraftKings’ extensive network of sportsbooks and customers is a great way to do just that. We are thankful for their significant commitment to keeping bettors safe and educated about responsible gaming.”

Outside of its retail commitment, DraftKings will incorporate Have A Game Plan into its owned channels, including digital marketing and social media, and alongside its existing responsible gaming framework. 

The AGA launched the Have A Game Plan campaign in 2019, with official partners now including UFC, NASCAR, National Hockey League, PGA TOUR, Monumental Sports and Entertainment, Vegas Golden Knights and FanDuel.