Scientific Games has debuted its OpenGaming ecosystem in Colombia with Betsson Group-owned operator Colbet.
Following Bettson’s 70 per cent stake acquisition of Colombia’s first licenced operator, Colbet’s players will be able to access games developed by Scientific Games’ in-house studios.
“It is important for us to offer a premium experience to players in Colombia and by launching with one of the industry’s pre-eminent content aggregation platforms, we are able to do exactly that,” said Ciara Nic Liam, director of gaming at Betsson Group.
“With the addition of Scientific Games’ in-house content and titles produced by leading studios in the initial roll-out phase, we can continue to present our customers with an ever-growing content catalogue with widespread appeal.”
Alongside its in-house content, Colbet customers will gain content supplied by its newly acquired business Lightning Box as well as third-party providers Big Time Gaming and ReelPlay, with the full OpenGaming portfolio set to be made available in the future.
Moreover, its OpenGaming platform will provide complementary features and a host of responsible gaming tools.
Dylan Slaney, SVP gaming, digital at Scientific Games, added: “Betsson Group has big plans across both Colombia and the LatAm region and we are sure that our offering will appeal to its players across a wide demographic.
“This partnership represents the first step for OpenGaming in a vibrant market. Our sights are firmly set on building sustainable success across LatAm, one of the most important growth areas in the world for the igaming industry.”
The debut of OpenGaming in Colombia marks Scientific Games’ first step into the LatAm online casino market. Colombia was regulated in 2016 and is widely seen as a model for legislation across a region that holds significant long-term potential.