BoyleSports has moved to enhance its marketing in the UK by renewing its deal with Wolverhampton Wanderers FC of the Premier League.
The Drogheda-based operator – which provides both online casino and sports betting services as well as maintaining retail high-street venues – will function as an official Molineux betting partner of the West Midlands club for the 2021/22 season.
Under the terms of the agreement, the firm will launch special offers, activations, competitions and experiences for the team’s gold supporters.
“We are delighted to extend our partnership with Boylesports following a successful first season working together while games were behind closed doors,” said Kieron Ansell, partnerships sales manager, Wolverhampton Wanderers.
“We look forward to continuing our flourishing partnership as supporters return to Molineux for what we expect to be another exciting Premier League campaign.
“As official partner, BoyleSports will have a great presence inside the stadium on matchday while we cannot wait for our fans to interact with the range of special offers and competitions BoyleSports are launching this season.”
Additionally, BoyleSports will benefit from branding across the Molineux stadium’s LED screens during matches, as well as via the club’s social media channels and on the official Wolves matchday programme.
The partnership extension maintains BoyleSports presence in English top-flight football, with the Drogheda-based company recently adding Wolves’ fellow Premier League side Newcastle United FC into its sponsorship portfolio.
Furthermore, the company has moved to strengthen its portfolio of igaming content by linking with 1X2 Network, including slots and table games from the providers 1X2 gaming and Iron Dog Studios brands for the first time.
BoyleSports CEO, Mark Kemp, added: “We are excited to continue and further strengthen our partnership with the excellent team at Wolverhampton Wanderers, as we reinforce our commitment to expanding BoyleSports in the UK.
“As an official partner, we look forward to BoyleSports betting being available on our app, online and at Molineux for the new season. We both have great ambitions this season, and we wish Wolves and their fans all the best of luck for a successful campaign.”