Game Play Network and WPT Enterprises are to collaborate to add real money video poker, casino games and poker tournaments to the World Poker Tour‘s existing suite of online poker and social gaming products.
GPN, a Los Angeles-based igaming firm, boasts a patented platform that enables its B2B partners to offer players immediate access to casino-style games for real money.
“Within the poker industry, there are few companies with the credibility, prestige and following of the World Poker Tour,” said Sam Kiki, Game Play Network’s chief commercial officer.
“We are thrilled about the opportunity to partner with such an innovative company to bring a well-rounded and exciting portfolio of games and tournaments to their dedicated customer base.
“Combining WPT’s events, personalities and talent, with GPN’s platform, will unleash a whole new level of bespoke igaming content.”
WPT stages an array of televised and live poker tournaments across five continents, awards more than $1.3bn in prize money, and garners an annual audience of over 300m viewers for its television programming worldwide.
The group adds that “millions of players” have experienced at least one of its touch points, including free-to-play and subscription-based poker gaming offering.
“In addition to our extensive live tournament and distribution network global footprint, our online platforms and products make up an ever-growing portion of our company’s portfolio,” Adam Pliska, WPT’s CEO, said of the collaboration and addition.
“Considering our loyal fan base and strong demand for more online offerings, it was essential for us to align ourselves with online products our customers would readily embrace, while enhancing the WPT brand.
“After extensive legal and business diligence, GPN clearly stood out in terms of its exceptionally talented team, strong product and unrivalled market access. We are very enthusiastic about finalising this partnership and its potential for industry changing impact.”