Earlier this month, Softswiss launched its Jackpot Aggregator – a solution which combines multiple jackpots into a single system.
Aliaksei Douhin, Softswiss Jackpot Aggregator product manager, walked us through the ways in which Softswiss is delivering a “real revolution in the world of jackpots” before giving us a sneak peak into what we can expect from the company in the coming months.
CasinoBeats: Firstly, for those that might not know about the Softswiss Jackpot Aggregator, can you tell us what it is?
The Softswiss Jackpot Aggregator is a new product designed to organise and run community games such as jackpots, bonuses or promotional games. The name ‘Jackpot Aggregator’ was chosen precisely because jackpots were the first to be available in the product, although the possibilities are now much broader.
The Softswiss Jackpot Aggregator combines several igaming solutions and services. It was created as part of the new ‘Jackpot as a Service’ business model, where clients can use a single solution to create and manage their campaigns. At the current stage of development, the product offers each client a virtual jackpot system and their own set of jackpot templates with unique settings and game mechanics.
Let me explain. The virtual Jackpot System allows you to manage campaign parameters, and the jackpot templates enable you to create and customise multi-level jackpots. To get a campaign off to a quick start, you can use the standard solution or customisable settings to tailor it to your players’ segments.
Additionally, any casino or other client gaming system can be linked to the Softswiss Jackpot Aggregator, combining them into a single global jackpot. The product will be useful for anyone who uses jackpots in their business, mainly casinos, game providers and game aggregators.
CasinoBeats: The Softswiss Jackpot Aggregator was developed in collaboration with your clients. Can you walk us through the development process?
The Softswiss Jackpot Aggregator was the answer to our clients’ request for a convenient and versatile jackpot performance tool. After all, only they know their players and their preferences that well.
In working with our clients, we focused on several areas that were particularly important when creating the Softswiss Jackpot Aggregator. It was intended to be a way for igaming clients to manage tournaments, promotions and jackpot campaigns in a safe and transparent manner. That’s why we focused on the following functionality:
- Segmentation features and the ability to synchronise with existing casino segments
- Use of player groups configured in the client’s platform in jackpots
- Ready-made jackpot templates, unique and branded campaigns of any complexity and for any player segment
- Simplе integration with the SoftSwiss Jackpot Aggregator
- No hand-holding in operating the jackpot system without having maintenance and support costs
These are just a few of the things that went into the development. It has been a time consuming and long process, so I want to thank everyone who has worked and continues to work with us to improve the Softswiss Jackpot Aggregator. Together we have created exactly the solution that was sorely lacking.
CasinoBeats: What has been the reaction to the Softswiss Jackpot Aggregator so far?
For the clients with whom we cooperated in creating the Jackpot Aggregator, it was a long-awaited event. Those who have encountered jackpots in their business in one way or another have also shown great interest.
The main message we want to get across about the Softswiss Jackpot Aggregator is that it is a great opportunity for our clients to focus on their target audience and provide a high-quality gaming experience. Our product avoids additional costs, and if needed, our expert team can help with the integration, setup and operation of the Softswiss Jackpot Aggregator.
CasinoBeats: How is the Softswiss Jackpot Aggregator opening up ‘unique and truly inexhaustible opportunities for the igaming industry’?
The Softswiss Jackpot Aggregator is a real revolution in the world of jackpots. We have already discussed a bit about the functionality and some of the unique features of the Softswiss Jackpot Aggregator, but I’d like to mention a few more things that the igaming industry will surely appreciate.
One of them is player segmentation. In short, it’s a mechanism for managing your target audience, using the universal features of the Softswiss Jackpot Aggregator to form gaming teams. However, the client system is usually more sensitive to the demands of the players, so teams can not only be formed in the Softswiss Jackpot Aggregator but also transferred directly from the operator’s platform.
It is important to stress here that the Softswiss Jackpot Aggregator does not gain access to player data as the transfer of information uses a depersonalisation mechanism. Only impersonal identifiers reach the Softswiss Jackpot Aggregator system.
It is also worth mentioning jackpot templates again because they are a truly unique and convenient solution. Each jackpot template has individual features and options, making each campaign unique.
It can be used to run any type of jackpot-based campaign (jackpots, tournaments, bonuses, etc.) in a single jackpot campaign, combining them into a single scenario. Jackpot templates allow you to tailor campaign parameters: casino attendance, player habits, specific markets, seasonality, and much more.
Each jackpot can consist of several levels with their own rules. The rewards in the levels can be independent of each other, or regulated by their own settings, turning the gameplay into a unified jackpot campaign.
CasinoBeats: In your opinion, how important will this product be in driving engagement with bettors?
The Softswiss Jackpot Aggregator allows you to set up precise targeting that, in conjunction with a unique and exciting jackpot scenario, will be appreciated by gaming enthusiasts. With the Softswiss Jackpot Aggregator, clients also have the option to implement and offer their own branded scenarios to players. This certainly has a beneficial effect on bettors’ loyalty in the gaming process.
CasinoBeats: Tell us about the development plans for the Softswiss Jackpot Aggregator.
Our development plans are very ambitious. We continue to work closely with our clients to perfect the product and expand its range of applications. Many of them are already seeing positive results and some are working on developing their own branded jackpots. We’re ready for the biggest challenges to make the igaming industry better with our new product, the Softswiss Jackpot Aggregator!