Wynn Resorts’ online casino and sports betting brand has secured its latest US expansion, after the entity disclosed an alliance with Delaware North.
The collaboration ensures that WynnBet gains market access to the state for online sportsbook and casino operations, which subsequently represents the 18th jurisdiction of entry for the group amid a “rapidly growing footprint of states”.
Delaware North, a global hospitality and entertainment company with a portfolio of regional gaming venues, owns and operates two casinos in West Virginia, namely the Wheeling Island Hotel-Casino-Racetrack in Wheeling and Mardi Gras Casino & Resort in Nitro, near Charleston. Both of these facilities operate retail sportsbooks, while Delaware North also operates Betly, its own website and mobile sports betting app.
In addition, the firm currently has varying degrees of market access to 18 states covering approximately 44 per cent of the US population, and is in negotiations to obtain access in seven additional states, which would result in the brand’s footprint covering approximately 77 per cent of the US adult population.
The becomes the latest in an array of partnerships rolled-out by Wynn Resorts, which earlier this year strengthened its relationship with US sports alongside NFL franchises New York Jets and the Indianapolis Colts.
Last month, WynnBet secured market access to Louisiana, before appointing Ian Williams, former president of online gaming for Churchill Downs, as COO.