DraftKings has secured “another strategic agreement with an NHL team,” after becoming official daily fantasy partner of the Boston Bruins and the franchise’s TD Garden home, as well as exclusive presenting sponsor of the team’s 50/50 charitable raffle.
Furthermore, both parties will also add official sports betting partner designation to the collaboration, should the activity become legal in Massachusetts.
“The Boston Bruins are excited to announce this new partnership with DraftKings, a Boston-based company that has established itself as the premier hub for daily fantasy sports,” said Cam Neely, Boston Bruins president.
“We are looking forward to collaborating with DraftKings to continue to provide the best possible sports and entertainment experience for our fans at TD Garden.”
DraftKings branding and content will be integrated throughout TD Garden, with the firm also being granted premium, TV visible dasher board locations including on the Bruins’ offensive end on the side of the net.
Furthermore, during arena opening times, the gaming and betting firm is to also gain 15 second commercial sports and L-wrap banners on more than 400 TVs at the venue. DraftKings will be featured on the digital LED billboard facing inbound traffic into Boston’s TD Garden.
DraftKings and the Bruins will execute strategic digital and social media content, with the former to undertake takeovers of the team’s homepage, app integration and digital linkages to the group’s suite of products.
Furthermore, the pair will also collaborate on a new content series hosted on Bruins social media channels, inspired by daily fantasy engagement and exciting in game moments.
“We are thrilled to announce our latest team deal with the Boston Bruins, an exceptional team that like us is relentlessly focused on the fan,” added Ezra Kucharz, chief business officer at DraftKings.
“I’m looking forward to seeing our partnership and branding greet fans wherever they are – online, through the premier Boston Bruins Foundation 50/50 raffle which galvanises viewers while advancing fantastic charitable causes, and in-person, including with the iconic, supersized, digital LED billboard facing inbound traffic into Boston’s famed TD Garden.”
