Soft2Bet and Push Gaming have agreed a “landmark deal” which will see the slot providers portfolio integrated with the casino and sportsbook providers platform.
Accessible across the provider’s network of brands, the deal will see Soft2Bet customers experience Push’s suite of titles, including its recently released Fat Drac, along with Jammin’ Jars 2 and its future slot Fire Hopper.
Fiona Hickey, head of sales at Push Gaming, said: “It’s a delight to be collaborating with Soft2Bet, a group that shares similar philosophies to Push in its entertainment and player-led focus.
“The agreement is going to see our content on a host of first-class platforms and fits perfectly with our expansion strategy.”
The partnership with Push follows on from Soft2Bet’s recently launched casino brand Cadabrus and its gamified sportsbook Betinia, which will now be able to offer its content to a wider audience across several key markets.
Moreover, the provider will look to utilise Push’s new games to enhance its product portfolio and customer satisfaction level in core markets, such as Finland and Sweden.
“Push Gaming boasts some of the most engaging titles in the industry and it’s fantastic to have them on board,” noted Daniel Mitton, head of casino at Soft2Bet.
“Adding their games to our platform adds yet another string to our bow and gives operators peace of mind knowing they can share high-quality products with their customers.
“As a platform provider, it’s our aim to build up one of the most comprehensive portfolios in the sector and this direct integration goes a long way to helping us achieve that goal.”
