William Hill

Playson has teamed up with William Hill in a deal which will see the igaming developer launch its content with the operator in Italy.

Under the terms of the agreement, Playson’s catalogue of titles, including Buffalo Power Megaways, Royal Coins: Hold and Win, and Diamond Fortunator: Hold and Win, will be integrated with William Hill’s Italian market offering. 

Blanka Homor, sales director at Playson, said: “We are thrilled to team up with one of the industry’s best-known operators in William Hill, in a move that solidifies our strong position within the crucial Italian market.

“Our player reach continues to grow across Europe and beyond, after racking up a range of major commercial deals and new market entries during recent months.”

Moreover, the deal will allow the operator to benefit from access to Playson’s retention-boosting collection of integration-free engagement tools, comprising jackpots, tournaments, feature triggers and free spins.

The partnership with William Hill follows on from Playson’s recent link-up with Venezuela-based operator Triples earlier this month, as the supplier continued its quest to seek significant growth outside of the European markets. 

The content agreement, which comes as the former aims to add strength within the Latin American region, will see Playson provide its igaming suite to the online casino and sports betting operator.

Triples, which asserts that it is “actively expanding” its roster of digital gaming content following what it calls “a surge in customer acquisitions,” anticipates this latest addition to enable the firm “to attract a wider audience”.