Yggdrasil boosts Greek footing via Kaizen distribution deal

Yggdrasil has strengthened its foothold in Greece and it agrees a “major distribution deal” with operator Kaizen Group

Online casino content publisher Yggdrasil has strengthened its foothold in Greece after it agreed a “major distribution deal” with operator Kaizen Group

Under the terms of the partnership agreement, Yggdrasil’s full suite of igaming content, along with its YG Masters programme, will go live in Greece with the group’s Stoiximan brand. 

“Kaizen Group is a renowned and respected operator and we couldn’t think of a better partner to expand in Greece with and to boost our presence in other key markets together,” noted Andrew Pegler, director of commercial operations at Yggdrasil.

“We are extremely proud of our content portfolio and next year will see us introduce even more outstanding games offering superior player experiences.”

Offering hundreds of titles, Yggdrasil’s portfolio includes its game engagement mechanics Splitz, Gigablox, MultiMax, GigaRise and DoubleMax, which will now be available to Stoiximan. 

Yggdrasil’s content will also be made available in other key regulated markets in the near future such as Germany, Czech Republic, and Romania through Kaizen’s international brand Betano.

Dimokratis Papadimos, RNG casino manager at Kaizen Group, added: “Yggdrasil is a well-established supplier with a superior games portfolio and this partnership will see us significantly boost our gaming offering, with unique new content, innovative mechanics, features and themes. 

“We are thrilled to offer their content to our players in Greece and look forward to strengthening our partnership across all markets.”

Yggdrasil’s European strengthening follows on from the company striking a commercial partnership with International Game Technology, which saw the igaming supplier maker its maiden move into North America. 

The multi-year online casino content distribution agreement granted IGT exclusive access to a selected number of the group’s online slots for dispersal to operator partners in the US and Canada, where igaming is permitted.