Kansspelautoriteit, the Dutch gambling regulator, has issued a caution against Holland Casino over in-play betting advertisements.
The KSA’s caution is in relation to advertising odds on football matches that were in progress, featuring odds on its site Eredivisie.nl. The ads took users to Holland Casino’s website where they could place bets.
Dutch gambling regulations prohibit licence holders from advertising sports betting before, during or immediately after matches, including during half-time. The KSA, which said the rule is aimed at protecting players from making impulse bets, told Holland Casino to immediately stop such adverts.
The caution comes after the KSA issued its first sanction against a newly licensed Dutch gaming operator earlier this month.
Holland Casino is a state-owned casino operator that runs land-based casinos and was one of the first operators to gain a licence for online gambling in the Netherlands ahead of the launch of the regulated market in October.
In the first two months of regulated online gambling, the operator was one of the biggest spenders on advertising for online gambling in the Netherlands.
The KSA said it will review Holland Casino’s advertising during the next round of the Eredivisie to ensure it has rectified the violation. It is taking no further action in the case.