Hero Gaming continues ‘growth trajectory’ via Betby expansion

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Hero Gaming has partnered with sportsbook supplier Betby in a deal that sees the operator launch its complete solution across “key territories” around the globe. 

As part of the deal, Hero Gaming brands Simple Casino and Boom Casino will take on Betby’s products across a range of key emerging markets. 

Sam Brown, Hero Gaming’s chief commercial officer, noted: “Continuing our impressive growth trajectory is a crucial goal for us in the year ahead, and expanding into sportsbook is one way that we can achieve this.

“The inclusion of Betby’s esports and virtual titles adds an entirely new dynamic to our portfolio, and we can’t wait to see how our customers react to these products.”

Moreover, the operator will have access to the sportsbook supplier’s end-to-end, AI-driven solution, with markets on over 900,000 live events a year, along with its Betby.Games range of esports titles. 

Chris Nikolopoulos, chief commercial officer at Betby, added: “We’re delighted to enter this agreement with Hero Gaming, one of the industry’s most exciting operators whose passion for creating great betting experiences is clear to see, and we look forward to rolling out our full solution with them.”

The agreement follows on from several major deals signed by Betby in 2021, as the company looks to further strengthen its strategy and international scope for the next 12 months. 

Notably, the firm entered into an agreement with Groove Gaming towards the end of last year, to leverage the aggregator and platform’s services across igaming verticals in line with its own 2022 strategic goals.